About Us

Calling Skimpy Swimwear “just another Los Angeles brand” is an understatement. Skimpy has been a huge influence to the Bikini Culture. Established in 2011, the Los Angeles based, designed, and manufactured swimwear line is the labor of love for celebrity-hair-stylist-turned-bikini-designer, Jherra Moreno.Since conception, it has been Jherra's goal to create original pieces that have not been seen in the market. Jherra's designs and creative direction have built her brand by focusing on sexy, curve-enhancing styles with a touch of street flavor. The assortment of exclusive pieces by Skimpy Swimwear are made of the highest quality fabrics, and are constructed in small quantities to ensure the quality that Skimpy is known for. Like our suits, we know that every woman is unique; that is why we offer our tops and bottoms separately, so they can be mixed and matched for the perfect fit. Every woman is different and seeks to define her own individuality. Jherra designs swimwear that is one of a kind to bring out that inner sexy.


Skimpy Swimwear has been featured multiple times in Sports Illustrated Swimsuit, which is considered to be the Bible of Swimwear in the industry. Skimpy also continues to maintain its rank as a “celeb favorite bikini line” and has been worn by colorful women across the globe, such as: "IT Girl" Celebrity Kim Kardashian-West, musical artists like Avril Lavigne, Shakira, Ivy Queen, Cassie and Gwen Stefani, models like The Beautiful Carmen Electra, Girls Next Door’s Bridget Marquardt, UFC’s Arianny Celeste, Holly Madison, and Coco T, FoxLA News/Sports Anchor Liz Habib, Real Housewives of Beverly Hills’ Brandi Glanville, and Real Housewives of Miami’s Lisa Hochstein to name a few. In the recent years, Skimpy has also become a favorite to many influencers across many social media platforms. 

Through Skimpy, a one-of-a-kind, high-end swimwear line that represents the Los Angeles lifestyle, Moreno passionately aims to make a statement and create swimwear that is unpredictable and obsessively crafted. Inspired by the sweet life of L.A and the hot summer nights of Cali, each collection fuses vivid color palettes and prints inspired by the city around us. With our flirty designs, unique fabrics, dainty details, and unparalleled construction, these collectible bikinis should be added to every sexy, confident woman’s collection.

Thank you for making Skimpy a part of your lifestyle.


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