Calling Skimpy Swimwear just a Los Angeles brand is an understatement. The Los Angeles based, designed and manufactured brand is the labor of love for celebrity-hair-stylist-turned-bikini-designer Jherra Moreno. Born and raised in Los Angeles, California, Jherra Moreno has always had a passion for swimwear. A self-taught designer that sought to create bikinis that were not like the rest in the swimsuit industry. Jherra's search for designer swimsuits that were different and sexy was always a challenge. It eventually inspired her to design her own.
Skimpy Swimwear’s designer, Jherra Moreno, established Skimpy Swimwear in 2011. Since it’s launch, it has been one of the most talked about swimwear lines that captures appeal of the Los Angeles lifestyle. For the last two seasons, Moreno’s designs and creative direction has built her brand by focusing on sexy and curve enhancing styles. Jherra found the overall inspiration for Skimpy Swimwear in her city, the city of angels, and would blend elements together of an upscale street style into her line. Skimpy’s style has set itself apart in the swimwear industry. Inspired by the sweet life of L.A and the hot summer nights of Cali, each collection fuses vivid color palettes and prints.
These unique bikinis are manufactured in Los Angeles and carefully designed and enhanced with exceptional details tailored to accentuate a woman’s figure. The ultimate sexy fit in all the right places and the seamless stitching of the bikinis feel like second skin. The Signature Skimpy ‘Sweetheart cut’ bottoms accentuates the bottom, giving every woman enviable curves. The bottoms feature ruche backing and are lined with Skimpy’s very own “no slip grip” rubber hearts to avoid shifting. Our curve-enhancing triangle tops support and lifts without the uncomfortable wire. The assortment of exclusive pieces by Skimpy Swimwear are made of the highest quality fabrics, and are constructed in small quantities to ensure the quality that we are known for. Like our suits, we know that every woman is unique. That is why we offer our tops and bottoms separately, so you can mix and match for the perfect fit. Every woman is different, and they want swimwear that reflects their individuality. A swimwear line that would let them show off their curves, feel sexy, confident and fun. There is nothing better then a line inspired by our favorite city and we love that each piece from the collection has it’s own individuality for that unique women! I aim to make a statement and capture attention through a unique definitive high end swimwear line that represents the Los Angeles lifestyle. With inspiration throughout the city, blending elements of upscale street with flirty designs, vibrant colors, unique fabrics, dainty details and unparalleled construction, these collectible bikinis should be added to every sexy woman’s collection.
Since its launch in 2011, Skimpy was an instant hit and grabbed the attention of the fashion, media and celebrity worlds. Skimpy Swimwear continues to maintain it’s rank a “ celeb favorite bikini line”. My brand has been worn by colorful women across the globe. "IT Girl" Celebrity Kim Kardashian. Musical artists like Avril Lavigne, Shakira and Gwen Stefani to models like Girls Next Door’s Bridget Marquardt, Holly Madison, UFC’s Arianny Celeste and Coco T. to LA News/Sports Anchor Liz Habib to Real Housewives of Beverly Hills’ Brandi Glanville and Real Housewives of Miami’s Lisa Hochstein to name a few.
Skimpy Swimwear is a fusion of statement colors and prints inspired by the city around us, luxurious fabrics, and the absolute perfect fitting pieces. Skimpy is truly is one of a kind. I’ve created Skimpy for the confident woman that wants to stand out and make a statement.
Thank you for letting Skimpy be a part of your lifestyle.